Innovation Applications
Course Overview
Learn when and how to use the Innovation Tools and Methodologies to address specific types of challenges. This 4-module course shows you how to improve productivity, simplify processes, and improve your business results without major capital investments.
This course consists of 4 modules.
Module 1 – Cut the Scrap
Presenters: Adi Reches and Alon Harris
Systematic Inventive Thinking
Using the tools and methods can uncover opportunities to reduce costs, improve cycle times in ways that are complementary to Lean Manufacturing, Kaizen, and Six Sigma productivity methodologies.
Time to view this module: 28 minutes
Module 2 – So what’s the value for you? Attribute Value Mapping
Presenters: Iris Leinwand and Grant Harris
Systematic Inventive Thinking
Discover the power of asking “So What?” to shift the focus from the features of your products and services to the benefits or value your customers receive. By focusing on the value, you can sharpen your product development, marketing strategy, and communications.
Time to view this module: 39 minutes
Module 3 – Business Model Innovation
Presenters: Karen Shemer and Adi Reches
Systematic Inventive Thinking
New technologies are enabling entirely new ways of going to market – Amazon, Groupon, Quirky, and others are showing the way. How can you create a sustainable business model based on value instead of volume? Use the Innovation method to break fixedness around your operations, your value proposition, and your operating margin formula.
Time to view this module: 29 minutes
Module 4 — Innovating at the Bottom of the Pyramid
Presenters: Erez Tsalik and Grant Harris
Systematic Inventive Thinking
Are you overlooking a $5 trillion underserved market with unmet needs? This module shows you how organizations are using Innovation methods to adapt their products and services to meet those needs.
Time to view this module: 33 minutes
Learning Objectives:
- Understand how to use Innovation tools to improve productivity and reduce costs
- Create value maps that link product or service attributes with customer benefits; ideal for new product and service development, as well as marketing and communications challenges
- Apply Innovation methods to discover opportunities create new Business Models
Presenter: Adi Reches
Adi is part of SIT’s vibrant Marketing Team. She manages the marketing aspects of SIT’s website, conferences, and the Innovation Suite – SIT’s program for executive education taking place several times a year around the world. Adi also supports SIT’s global partners in their marketing activities.
In addition to her marketing role, Adi contributes to SIT’s ongoing innovation projects with clients, providing market research and consumer insights.
Prior to joining SIT, Adi worked for an NGO in the field of education, where she was in charge of project management, educational programs, volunteer guidance, and fundraising. She holds a BA cum laude in Government, Diplomacy, and Strategy from the Interdisciplinary Center Herzliya, and an MA in Middle Eastern Studies from Ben-Gurion University in the Negev.
Presenter: Alon Harris
Alon is an Innovation Facilitator and Account Manager. A true renaissance man, his diverse background and expertise fit perfectly with SIT’s work and values. Alon enriches any project he works on, bringing in a unique set of skills, from Business Intelligence, coaching and training, through Content Design and Performing Arts. He works with a cross-section of SIT’s major clients in agrochemicals, food and beverage, banking, insurance, and media across different geographies, developing their organizational innovation capabilities.
Prior to joining SIT, Alon was VP Content and Research for a leading business intelligence company and was a strategic consultant for the Ministry of Defense. He is a Certified Life Coach and has a BA in Liberal Arts from Tel Aviv University. He also makes great chocolate.
Presenter: Iris Leinwand
Iris brings a wealth of managerial insight and operational experience from her career with Sanofi, a top-five global pharmaceutical conglomerate.
Since joining the SIT Team, Iris has applied her intimate knowledge of big companies to SIT’s long-term innovation projects, particularly in North and South America. She has developed an expertise in handling a multiplicity of concurrent innovation efforts (rather than one-off projects) within a company and relishes bringing these to successful outcomes.
In the course of her work at SIT, Iris has facilitated Problem Solving, New Product Development, and Organizational Innovation workshops with many SIT clients including Kraft, HP, Grupo Bolivar, Tigo Telecommunication, and Bayer Health Care. She has a great talent for languages (five) and utilizes at least four of these – so far – in her facilitating and project work in SIT which extends to Latin America, Europe, and the United States.
Iris has a BSc. in Pharmaceutical Studies from the Hebrew University, Jerusalem, and an MBA from Swinburne University, Australia. She spent over ten years in senior managerial and marketing positions with Sanofi both in Israel and at the Paris HQ, heading up the European marketing rheumatology division.
Presenter: Grant Harris
After leaving Cambridge University, Grant embarked upon a career in Advertising as a planner with Lowe and WCRS, and decided to follow his passion for ideas, people, and creative problem solving by joining the SIT team.
Naturally, he handled many of the marketing communication projects and was privileged to work with many agency teams and marketers in the rapidly emerging markets of Eastern Europe, India, and Kazakhstan.
Marketing communications and branding often play a crucial role in innovation projects, so Grant’s expertise is well sought after. He has worked on innovation projects with great organizations such as Bayer, Heinz, BP, Kraft, Grupo Bolivar, and Unilever – on such diverse challenges as asset utilization, new product development, manufacturing productivity, brand strategy, and business process innovation.
When he isn’t at work or playing his Taylor guitar, Grant can be found with his traveling band of dancers, artists, and musicians – otherwise known as the Harris family.
Grant has an MA Cantab in Oriental Studies from Cambridge University and is not planning on doing an MBA anytime soon.
Presenter: Karen Shemer
Karen is the Head of Training at SIT as well as senior facilitator for strategic clients. As the Head of Training Karen is required to master all aspects of the SIT method and ensures all facilitators, senior and novice, maximize their potential. To do so, Karen designs and executes costumed, individual training programs for every SIT professional. She also mentors innovation managers in their path to become innovation experts in their organizations
Karen is responsible to developing SIT’s most successful and prestigious innovation programs and events, some within partnership with local sponsors and partners in many countries. As a facilitator in her own right, Karen specializes in New Product Development, Creative Problem Solving, and Marketing Communications. She has conducted numerous innovation projects, lectures and workshops. In her resume, you will find: Bayer, Pearson Publishing, Israel Aeronautics Industry, and different NGO’s.
Karen almost qualifies for the title of an ex-Bostonian. Before joining SIT’s team, she has graduated from Emerson College, Boston, with a Masters in Marketing Communications and shortly after joined a Boston start-up where she managed the sales of a web-based lead-generation platform.
Presenter: Erez Tsalik
Erez is a Senior Facilitator and Director of SITs Operations for Asia Pacific. He facilitates in all of SITs applications – New Product Development, Marketing Communications/Advertising, Problem Solving, and Innovative Strategy – and is an SIT expert in Conflict Resolution and Co-Opetition applications.
He has conducted projects with scores of leading international clients including Disney, Airtel, Kraft, Siemens, Molex, OCBC, BP, HP, and Tnuva, and has deep experience working in developing markets, and with social and environmental organizations.
Erez is frequently invited as a keynote speaker to conferences around the world. He is a lead presenter in the area of creativity and innovation, and lectures in leading academic institutes worldwide, including Columbia University, London Business School, Hong Kong University of Science and Technology and Tel Aviv University. At TED India (2009), Erez ran an innovation workshop as part of the TED University.
Erez has nearly 10 years’ experience in the field of IT and Hi-Tech developments as a CIO and Systems Management. He has also worked as an academic consultant, with a rich background in education, specifically the development and production of educational workshops and seminars.
Developing Organization: Systematic Inventive Thinking
SIT – Systematic Inventive Thinking®, Ltd. is a privately owned company based in Tel Aviv, Israel, with offices or affiliates on 5 continents. Since 1996, SIT has conducted innovation programs in more than 60 countries in North and South America, Europe, Africa, Southeast Asia, Australia, and the Middle East. They’ve worked with over 850 companies and organizations – varying in size from 10 to 300,000 employees – helping them to think differently in a useful and effective way and achieve their objectives through innovation.